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Avionics Marketing - Airline Edition

The Authors:

Len Buckwalter, has written about the industry for over 20 years.

Frank S. Chandler: Avionics Engineering Manager of American Airlines for 14 years and winner of the most prestigious avionics award, "Volare," from Airline Avionics Institute.

How to sell to the $10 billion airline avionics industry

Covers technology now in demand
Systems and components of current interest to the airlines are described in a "Most-Needed Products Section".

The airline business "culture"
How do airlines buy electronics---what are pricing and bidding practices---how does a supplier meet airline performance standards? These questions are answered by experts.

Tells where the opportunities are
The airline market is changing; tighter economics, new technology and more efficient operations. These issues are examined from a marketing point of view.

Plus - Directories on world airline fleet and other buyers

This book leads you step-by-step through the process of surveying product possibilities, airline negotiation, meetings to attend, airline standards and more.

Avionics Marketing - Airline Edition
246 Pages  $89.00
Cat. No. ALM-001

Copyright 2007, Avionics Communications Inc.
P.O. Box 2628 - Leesburg VA - 20177 - USA
Tel: 1-703-777-9559 - Fax: 1-703-777-9568