Avionics Marketing - Airline Edition

Len Buckwalter, has written about the industry for over 20 years.

Frank S. Chandler: Avionics Engineering Manager of American Airlines for 14 years and winner of the most prestigious avionics award, "Volare," from Airline Avionics Institute.

How to sell to the $10 billion airline avionics industry

The airline business "culture"
How do airlines buy electronics---what are pricing and bidding practices---how does a supplier meet airline performance standards? These questions are answered by experts.

Tells where the opportunities are
The airline market is changing; tighter economics, new technology and more efficient operations. These issues are examined from a marketing point of view.

Plus - Directories on world airline fleet and other buyers

This book leads you step-by-step through the process of surveying product possibilities, airline negotiation, meetings to attend, airline standards and more.